PROFILE
Biography
JB Tan is the President and Co-Founder of Caret Consulting Corporation, which works on leadership and organizational capability for Filipino enterprises. He began his career at Procter & Gamble, where he led innovation projects in Asia and Europe, and later served as Asia Chief Information Officer for FrieslandCampina, the parent of Alaska Milk Corporation in the Philippines. He co-founded iVolunteer Philippines and The Good Store, and spent 10 years as iVolunteer’s Executive Director before becoming its Brand and Impact Director. His expertise covers digital strategy, brand leadership, marketing, e-commerce, organizational development and social impact. He is known as a champion of people development and innovation.